The Field Manual

Demand Before Distribution

Density, Cold Starts, and Atomic Networks

The Behavioral Foundations

Activation and the First Value Event

Viral Loops and Compounding Distribution

Attention Architecture

Notifications and Return Triggers

Gamification, Streaks, and Progression

Recommendation Systems and Learned Attention

Retention, Habit, Churn, and Resurrection

Monetization, Pricing, and Spending Psychology

Social Commerce and the Chinese App Stack

Measurement and Experimentation

The Growth Team Operating System

Internal Documents, Patents, and Incentive Evidence

Responsible Growth and Product Governance