Lesson 043 chapters~2 min
Activation and the First Value Event
Activation is the moment a user experiences the product's value, not the moment they finish signup. Find that behavior, confirm causality, and compress time-to-value.
Learning outcomes
- Define an activation event tied to retention
- Use cohort analysis to locate a behavior cliff
- Redesign onboarding around value rather than data collection
Field assignment
List every action available in a user's first session. Mark which are setup, which demonstrate value, and which plausibly predict retention. Remove one setup step.
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