Lesson 056 chapters~2 min
Viral Loops and Compounding Distribution
Design growth so that receiving value naturally creates the input for the next user's experience. Viral loops are product mechanics where each user's engagement naturally generates exposure to new potential users. When properly designed, viral loops create self-sustaining growth that requires no marketing spend and scales exponentially.
Learning outcomes
- Distinguish word-of-mouth, incentive, content, and social loops
- Calculate and diagnose K-factor
- Design invitations that carry context and value
Field assignment
Diagram one full loop from value received to new user activated. Label cycle time, invitations per user, conversion rate, and every point of leakage.
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