Lesson 073 chapters~2 min
Notifications and Return Triggers
A notification is a claim on attention. Treat permission, relevance, timing, deep links, and frequency as one system rather than isolated copy decisions.
Learning outcomes
- Match a notification to a real user event
- Optimize return rate without ignoring opt-outs and downstream retention
- Design a deep-linked return path that resolves the promise immediately
Field assignment
Audit ten notifications from one product. Classify each as direct, social proof, activity, absence, vanity, or manufactured urgency; then measure whether the landing state fulfills the promise.
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