Lesson 118 chapters~2 min
Monetization, Pricing, and Spending Psychology
Monetization is behavior design with money attached. Study price framing, abstraction, scarcity, VIP treatment, random rewards, and the line between value capture and exploitation.
Learning outcomes
- Recognize anchoring, decoys, house money, and loss-disguised-as-win
- Map monetization to genuine value or manufactured frustration
- Identify high-risk mechanics for vulnerable users
Field assignment
Reverse-engineer one purchase flow. Record the anchor, unit abstraction, urgency cue, social proof, default, net cost, cancellation path, and what user value is actually being purchased.
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