Lesson 108 chapters~2 min
Retention, Habit, Churn, and Resurrection
Retention reveals whether the product keeps delivering value after novelty fades. Diagnose the curve, find habit-zone actions, predict decline, and earn the return.
Learning outcomes
- Read retention and power-user curves
- Distinguish novelty decay from activation failure
- Build a churn intervention and resurrection sequence
Field assignment
Create a retention diagnostic with D1, D7, D30, and an L28 power-user curve. Name the behavior most likely to move users one frequency band to the right.
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