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Lesson 108 chapters~2 min

Retention, Habit, Churn, and Resurrection

Retention reveals whether the product keeps delivering value after novelty fades. Diagnose the curve, find habit-zone actions, predict decline, and earn the return.

Learning outcomes
  • Read retention and power-user curves
  • Distinguish novelty decay from activation failure
  • Build a churn intervention and resurrection sequence
Field assignment

Create a retention diagnostic with D1, D7, D30, and an L28 power-user curve. Name the behavior most likely to move users one frequency band to the right.

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All 8 chapters open with the Basic or Advanced edition.

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Lesson 10: Retention, Habit, Churn, and Resurrection — InnerPing