Lesson 128 chapters~2 min
Social Commerce and the Chinese App Stack
Study product patterns that collapse entertainment, trust, payments, group behavior, and fulfillment into a single growth system.
Learning outcomes
- Explain why team purchase makes every transaction distributive
- Understand how live commerce fuses attention and conversion
- Recognize the data and switching-cost advantages of super-app bundles
Field assignment
Choose a conventional Western commerce flow and redesign it using one team mechanic, one trust mechanic, and one entertainment mechanic—then add an explicit consumer-protection guardrail.
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